"Show your personality and share some of the things you are passionate about ... that resonates. The most important thing that we advise our clients is, you cannot be afraid to repel. In order to attract yo ur true fans to you, you can't be afraid to repel the ones who aren't your true fans. If you try to speak to everyone, you essentially speak to no one.
T hat's a very scary thing to do. It requires a ton of vulnerability. But if you don't lean into that, again, you just end up putting wishy - washy ‘ maybes ’ out into the universe. ”
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