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BASIC TO BULLETPROOF

As summer draws to an end and we scramble to take advantage of the last few weeks of great weather, we’ve been struggling to stave off the 2:30 PM mental crash at HCP headquarters. Post lunch sleepiness hits us just as our morning coffee wears off, creating a perfect storm of afternoon lack of productivity. While summer tends to be a slower season in financial services, that’s not the case for our third party marketing firm.

As mutual fund wholesalers and marketing mavens, we don’t take a break from capital raising for our clients or slow down our production of marketing materials. Our director of marketing, Paige (whose husband you might remember from this post), suggested we try Bulletproof Coffee to carry us through the homestretch of our day.

If you haven’t already heard about this coffee trend, I’ll tell you everything you need to know. This cup of joe promises to increase brain function and decrease the dreaded mid-day coffee crash. Not enough to make you try it? I’ll continue. It’s made up of three simple ingredients:

1.  Coffee
2.  Grass-fed Butter
3.  Coconut Oil

Paula_Deen.pngHailing from the south, I’m a big butter fan, as are my friends Paula Deen and Regina George.

The trend of adding butter to your coffee didn’t start in the south, however. Himalayan populations from the Sherpas in Nepal to Kashmirs in northern India have been making a similar version of this for centuries. Chon coffee beans in Vietnam are sautéed with butter, salt and sugar. In Ethiopia, coffee is prepared with butter, honey and salt. One of the most popular ones is po cha, a Tibetan butter tea made with fermented black tea and yak butter.

If you want to get technical, here’s the science behind the unusual mix:

  • Butter from grass-fed cows is very nutrient dense. High in vitamin A, vitamin E, vitamin D, vitamin K2, omega-3 and omega-6 fatty acids.
  • Coconut oil speeds up your metabolism and increases your energy. Mostly because MCTs (Medium Chain Triglycerides) are rapidly absorbed by your body and quickly metabolized as fuel instead of being stored as fat.
  • Coffee has caffeine (obviously) and when that hits your brain, it suppresses adenosine. Adenosine is a neurotransmitter that affects things like alertness and attention. Adenosine builds up in your system throughout the day and when it reaches a certain level, your body decides it’s time to sleep. When you drink coffee, caffeine binds to receptors, instead of adenosine, and the result is a more awake you.

Have I convinced you yet? Yes? Great. You’re ready to try it! We used this simple recipe for our Bulletproof Coffee:

  • 2 cups of coffee
  • 2 tbsp. of grass-fed butter
  • 2 tbsp. of coconut oil

Bullet_Proof_Coffee.pngPut it all into a blender and mix it up until you see some foam happening at the top. Pour into a cup, sip all afternoon (or morning) and enjoy the inevitable compliments over how productive you are. It really is that easy.

If you have tried bullet proof coffee, we'd love to hear what your thoughts are (did you love it, did you hate it)?  Or if you have any recipes that HCP employees should try, please leave us a comment below!  

 

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August, 30, 2016 Mutual Fund Wholesaler, capital raising, mutual funds, third party marketing